This workshop involves e.g. pricing of data, data ownership and the potential to develop a two-sided business.
For the purpose of this workshop, we invite the automotive companies in Software Center.
Agenda:
13:00 – 13:30: Welcome and round of introductions, introduction to workshop topics and introduction to the fictive case
13:30 – 15:30: Workshop topics presentations and discussions
13:30 – 14:00: Service revenue streams
14:00 – 14:30: Co-existence of old (transactional) and new (service-oriented) business models
14:30 – 15:00: Pricing of data
15:00 – 15:30: Two-sided market (collecting data from one customer group/segment and selling it to another customer group/segment)
15:30 – 16:00: Conclusions, reflections and next steps