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Lunch seminar: Don’t let sample size stop your A/B experiments

August 23, 2021 @ 12:00 - 12:30

Most welcome to the next Software Center Brown Bag seminar which will be hosted by theme 4 (‘Customer Data and Ecosystem Driven Development’) on August 23rd, 12:00 – 12:30.

Our presenter is Yuchu Liu who is an industrial PhD student at Volvo Cars.

Please find the title and the abstract of the talk below. Also, attached to this e-mail are two recent papers by Yuchu in which she presents the research that works as the basis for this talk.

Abstract:
A/B testing is gaining attention in the automotive sector as a promising tool to measure casual effects from software changes. Different from the web-facing businesses where A/B testing is a well-established practice, the automotive domain often suffers from limited eligible users to participate in online experiments. To address this shortcoming, this talk describes how to run A/B testing with small sample sizes. In particular, the talk presents a method for designing balanced control and treatment groups so that sound conclusions can be drawn from experiments with small sample sizes. Based on case study research with companies in the automotive domain, the talk identifies the benefits and limitations of the A/B group design method.

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Please help us forward this invite to your colleagues if you feel that this talk might be in their interest!

We look forward to meet with you at the Brown Bag seminar series in August – and until then we wish all of you a very nice summer!

 

Regards,
Helena

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Details

Date:
August 23, 2021
Time:
12:00 - 12:30
Event Category:

Organizer

Helena Holmström Olsson
Phone:
+46 40-6657319
Email:
helena.holmstrom.olsson@mau.se
Website:
https://mau.se/personer/helena.holmstrom.olsson/

Venue

Virtual event
Sweden + Google Map