PdM community workshop: Co-existence of existing and emerging business ecosystems

Most welcome to the next PdM community workshop on November 18^th. The workshop will be a hybrid event with the opportunity to participate on-site at Lindholmen (building Jupiter, room 424) or online (Teams link provided below).

The topic we address, and that we invite all of you to contribute to, is on the ‘co-existence of existing and emerging business ecosystems’.

In our experience, most of the Software Center companies look to complement their existing physical offerings with new digital services or services driven by digital means/assets. Often, the legacy offerings and the new service offerings address the same customer base and they use the same company resources. This situation can lead to a number of challenges, e.g., starvation of innovation initiatives, difficulties in reaching customers and shortage of R&D resources.

In this workshop, we invite all of you to share (in a 10 minutes presentation) a specific case where you were looking to have your legacy offering and your new digital offering co-exist – both from a intraorganizational and from a business ecosystem perspective. As the basis for discussion, we ask each individual company to share their experiences from such a situation by presenting a concrete case where you talk about the context of the case, the offering(s) itself, what worked well, what were challenges you faced and what the strategies were that you used to mitigate these challenges.

The workshop is divided in two parts with the first part between 10:30 – 12:00 (me and Jan setting the context and framing the workshop as well as having companies presenting), and the second part between 13:00 – 14:30 (any remaining company presentation(s) and time for group discussions, questions and reflections). With this format, we aim to provide a venue where all of you can learn from each other and share knowledge. Also, we share our most recent research on this topic and invite for your feedback on our insights and preliminary findings.

Most welcome to join us in this workshop and please help us forward the invitation to any colleague who you feel would be interested. We ask each company to present but if there is not the opportunity for you to coordinate with your colleagues we are of course more than happy to welcome more than one presentation from each company. The length of presentations will be adjusted based on the number of companies attending.

Regards,
Helena

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